LUCKY STRIKE CIGARETTE FULL
During the Revolutionary War, the Continental Congress had its hands full supplying George Washington and his army. The government should have already known this. Tobacco is as indispensable as the daily ration we must have thousands of tons without delay.” Thus, soldiers were sent a ration of 50 cigarettes every week. © The Center for the Study of Tobacco and SocietyĪs General John “Black Jack” Pershing, commander-in-chief of the American forces in France in 1917, said that time, “You ask me what we need to win this war. When World War I started, the number of smokers in the military drastically increased, as it became one means to boost their morale, increase alertness on watch, and even suppress the appetite between meals Tobacco Ration To Boost Moraleīefore they were removed from military rations in 1975 after scientific data about the health risks of smoking and how it affected troop readiness, cigarettes used to be part of K-rations and C-rations. Where else could weird beliefs start, but in the military? It’s just like the belief that eating Charms Candy will bring you all the bad luck. We’re not 100% sure where this belief came from, although there had been some speculations that it started with the soldiers of WWII. It doesn’t matter what you believe in life, but consuming your lucky cigarette before the other ones was considered unlucky when it comes to smoking. That last cigarette is called the “lucky cigarette.” That One Lucky Cigarette Smokers also have this superstitious practice of flipping one cigarette upside down and saving it for last. In fact, according to CDC, nearly 40 million adults in the US smoke cigarettes as of 2021. Various slogans that were used include: “Your Adams Apple,” “It’s Toasted,” “Cream of Crop,” and “High Fashion.Smoking, both inside and outside the military, is a habit of many. The campaign was led by the American Tobacco Company and promoted by Lucky Strike cigarettes, particularly centered on the elite and upper-class American women, specifically using celebrity endorsements and fashionable imagery to promote the product. Slogans that were used include: “Sunshine Mellows,” and “Couples in Love.” The campaign was headed by the American Tobacco Company and promoted by Lucky Strike cigarettes, and it pertained to various themes relating to health, feminine imagery, love and tradition.
The slogans that were used include: “Reach for a Lucky,” “Future Shadow Faces,” and “Tempted to Over-Indulge.” The campaign was organized under the American Tobacco Company and promoted by Lucky Strike cigarettes, specifically focusing on weight loss, slimness, and avoiding overindulgence or temptation. The purpose was to increase the American Tobacco Company’s profitability by pushing for higher numbers of female consumers, leading to an upsurge in Lucky Strike’s market share. Each campaign sought to advertise nicotine products to American women by publicly endorsing female smokers, and promoting cigarettes as symbols of emancipation. Lucky Strike used various campaigns to promote and sell tobacco to women, which can be broken down into three general categories: Weight and Slimness Love and Femininity and Fashion and Elitism. Furthermore, Lucky Strike used many different campaigns, which will be analyzed more broadly. The Torches of Freedom campaign will be briefly examined. Specifically, the research will identify the advertisement mediums used to target women, as well as the general information regarding the advertising and the company. The aim of the project is to identify the history of tobacco advertising, specifically the ones affiliated with American Tobacco Company. The websites provides a platform focused on promoting the digitization of history more broadly. The purpose for using Omeka is ultimately to incorporate various advertisements on an interactive website, which allows for better engagement and analysis to be conducted, and it provides the public with further information concerning the selling of tobacco to women. All advertisements can be found on the Stanford Research Institute website. Primary sources that will be examined are Lucky Strike advertisements featuring and promoting the sale of tobacco to women.
The approach is focused on examining how Lucky Strike cigarettes were advertised to American women, and to determine the motives, efficiency, and shortcomings of the advertisements, as well as the different tactics that were deployed to enhance the female market during the Great Depression era. The research topic is centered on tobacco advertisements that were created by the American Tobacco Company between 1929-1939.
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